Our
Story
Get to Know Us
We are the EcoPsych team, a student-led advisory organisation that brings together environmental science and behavioral psychology to promote sustainable change within school communities. Founded by Sadhika (our student psychology specialist) and Nghia (our student environmental science specialist) after launching the ReThink Plastic Vietnam initiative, EcoPsych has grown into a long-term movement focused on reducing plastic consumption and shifting community mindsets.
Our work is grounded in behavioral psychology and nudge theory, aiming to make sustainable choices the easy, default option. With a collaborative and interdisciplinary structure, our team includes departments in communications, content, design, events, finance, psychology, and sustainability. Together, we work to support both behavioral shifts in students and policy changes in school management, ultimately striving to make environmental conservation more accessible in the daily lives of Vietnamese students.
OUR MISSION
EcoPsych aims to encourage school authorities within urban school settings to make sustainable changes using psychological theories. In doing so, we hope to work towards environmental conservation both directly & psychologically by making conservation the daily normal in young people’s habits.
OUR VISION
Our vision is to continually integrate psychological research into making real-world environmental change. We believe in harnessing the ignored power of psychology to make eco-friendly habit change effortless. In the coming years, we see ourselves expanding to various schools in Vietnam and worldwide under the leadership of student ambassadors. Think of us like the McDonalds of environmental change!