Our
Story
EcoPsych 🍀 is a student-led environmental advocacy project that combines psychology and environmental science to solve daily environmental challenges by changing mindsets and school environments—starting in Vietnam and reaching worldwide!
Our Slogan: Cultivating young minds and changing habits one at a time!
Grounded in behavioural psychology and nudge theory (which shows that people are more likely to make positive choices when those choices are the easiest to make), we design strategies that help students and schools adopt sustainable habits naturally.
Environmentally harmful habits are deeply ingrained in school communities, where convenience often outweighs long-term impact. Our mission is to shift mindsets and reshape habits, helping schools and students see sustainable choices not as sacrifices, but as the new norm.
EcoPsych is rooted in behavioural psychology, particularly:
🧠 Nudge Theory: Subtle design changes can encourage better choices
🧠 Mere Exposure Effect: People adopt habits they are repeatedly exposed to.
🧠 Cognitive Load Theory: People avoid effortful change
🧠 Present Bias & Status Quo Bias: People prefer short-term comfort and resist change
EcoPsych aims to encourage school authorities within urban school settings to make sustainable changes using psychological theories. In doing so, we hope to work towards environmental conservation both directly & psychologically by making conservation the daily normal in young people’s habits.
MISSION
VISION
OUR
Our vision is to continually integrate psychological research into making real-world environmental change. We believe in harnessing the ignored power of psychology to make eco-friendly habit change effortless. In the coming years, we see ourselves expanding to various schools in Vietnam and worldwide under the leadership of student ambassadors. Think of us like the McDonalds of environmental change!
